Market Research and Product Development
For many companies large and small, starting a business or entering new markets can be daunting. Since its establishment, ICOS has used its strong local knowledge, an extensive in-house knowledge base and a proven methodology to assist many organizations to gain a crystal clear understanding of their market and competition, and develop appropriate strategies. We work closely with the client's management team by first evaluating client objectives, capabilities and resources, strengths and weaknesses and, product portfolio. Then the ICOS team launches a thorough assessment which includes: macro-environment trends, industry framework & trends, market demand determination and projection, regulatory environment, competitive dynamics, technology trends, and implications for the client. Customer satisfaction survey is part of our market research service portfolio.
Working closely with clients, ICOS provide technical support for organizations to develop appropriate products that meet the needs and wants of their potential customers. In particular, Icos has strong track record in assessing the financial service industry and clients demand for financial products, developing appropriate financial products, and facilitating implementation and operationalization of newly designed financial products.
OUR APPROACH AND VALUE PROPOSITION
We have a consulting model that creates innovative solutions and builds capabilities at the same time. Rather than tell clients what they should do, we help them discover their own highest-value opportunities through rigorous, fact-based analysis of their sectors, customers, stakeholders, and competitors.
Although every client and engagement is different, the following basic principles inform our approach.
. Evidence-based – We confront each challenge or opportunity without preconceived notions, and our recommendations are based on facts rather than assumptions. Every solution we propose is informed by a combination of in-depth research and rigorous analysis and is tailored to the specific dynamics of the client’s organization. We support our research with the use of proprietary digital data gathering and analysis tools.
. Competence and real-world expertise – Our multidisciplinary team is skilled in strategic management, governance and leadership, monitoring and evaluation, economics, marketing management, information systems, public health, project management, education and training, financial management, and human resource management. Our experts bring real-world experience and hands-on involvement to every engagement. We bring deep sector and industry expertise to each client we serve, gained from both direct sector and industry experience and a wide range of consulting engagements. We use a broad base of experience to analyze problems and provide insightful solutions. Our processes and methods have been refined over the years.
. Diverse network of consultants and regional presence. Solving complex and unique problems that face organizations today demands a wide range of skills and experiences. By relying on a nationally distributed talent base coordinated to work together from the center, Icos brings together the skills required by a particular client. Icos also has a network of specialist consultants, researchers and experienced data collectors at regional capital cities and other larger towns that it engages on project basis.
. Collaborative: Our senior consultants lead every assignment and are 'on the ground' to work together with client teams. This joint team approach is critical to develop solutions that are uniquely tailored to the organization’s needs and to ensure a sense of ownership throughout. Our collaborative approach fosters constructive change in organizations and helps achieve the joint accountability and buy-in required to make change stick.
. Facilitator and Catalyst: We believe that the most valuable contribution any outside adviser can bring is revealing that the capabilities and insights within the organization are capable of producing real change. But we bring fresh perspective to bear on complex issues. We help clients see their organizations in new ways and broaden their sense of what is possible.
. Value-focused and practical: We only recommend what we believe in and what is both pragmatic and actionable. And we’re accountable. We will not take on an assignment unless we are confident that our work will produce tangible results. We don't offer advice that's impractical to execute.